The global Bulk SMS Marketing Services Market Growth Accelerated by Increased Demand for Personalized Campaigns

-


Bulk SMS marketing services enable businesses to reach bulk target audiences through innovative features such as two-way communication, scheduling, and analytics. These services provide an affordable way for organizations to create and deploy personalized SMS campaigns for customer acquisition and retention.

The global Bulk SMS Marketing Services Market is estimated to be valued at US$ 4.95 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The growing demand for personalized SMS campaigns has been a key driver of growth in the bulk SMS marketing services market. APIs provided by bulk SMS platforms allow marketers to segment audiences based on demographics and behaviors and trigger automated two-way communication based on consumer responses and profiles. This level of personalization helps businesses improve customer experiences while also increasing engagement and conversions. As consumers continue to expect more relevant and timely interactions from brands, bulk SMS providers have expanded their rule-based communication tools and integration capabilities with CRM and marketing platforms to meet this need for personalized yet large-scale SMS campaigns. This trend is expected to continue driving increased adoption of bulk SMS services over the forecast period.

Segment Analysis
The global bulk SMS marketing services market size is dominated by transactional messages segment. Transactional messages, also known as OTPs (one-time passwords), are the most common form of messages used by organizations across industries like BFSI (banking, financial services and insurance), e-commerce, and others for verification purposes or notifications. The ease of use and ability to instantly reach users via SMS marks transactional messages as the preferred mode of communication. Organizations leverage bulk SMS services to send important alerts or notifications via this segment.

Key Takeaways
The global bulk SMS marketing services market is expected to witness high growth over the forecast period of 2023-2030. The ability to instantly reach targeted audience through their mobile phones and ensure high delivery rates drives increased adoption of bulk SMS services across industries. The global Bulk SMS Marketing Services Market is estimated to be valued at US$ 4.95 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030.

Regional analysis
The Asia Pacific region currently dominates the global bulk SMS marketing services market and is expected to witness the fastest growth through 2030. Countries like India, China, Indonesia have a very high mobile phone penetration coupled with increasing digitalization in businesses. This provides significant opportunities for bulk SMS services providers in the region to help organizations leverage the reach and engagement of SMS marketing.

Key players
Key players operating in the bulk SMS marketing services market are Agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others. Major players are focusing on innovations, geographic expansions and strategic partnerships to strengthen their positions in the bulk SMS marketing services industry.

Comments

Post a Comment

Popular posts from this blog

The global Calcium Citrate Malate Market Growth Accelerated by Expanding Applications

-
Image
Calcium citrate malate is an essential mineral compound that provides calcium and supports bone health. Calcium citrate malate supplements help maintain healthy bones and teeth as we age. They support calcium absorption and distribution throughout the body. The global Calcium Citrate Malate Market is estimated to be valued at US$ 334.08 Mn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights. Market key trends: The expanding applications of calcium citrate malate are expected to drive the market growth over the forecast period. Calcium citrate malate supplements are increasingly being used to prevent and treat osteoporosis. They are especially recommended for people who cannot digest lactose or avoid dairy products. The compound is also finding wider use in functional foods and beverages with added calcium and minerals. Manufacturers are developing various product formats like...
Read more

Labor Productivity Tracking Market Growth Accelerated by Remote Work and Digitalization Trend

-
Image
Labor productivity tracking solutions help businesses and organizations track employee productivity in real-time. These solutions offer features like time tracking, activity monitoring, goal setting, resource allocation, attendance logging, and analytics. They help enhance productivity by identifying opportunities for improvement, streamlining workflows, and ensuring employees are focused on tasks that add value. The global Labor Productivity Tracking Market is estimated to be valued at US$ 6.81 Billion in 2024 and is expected to exhibit a CAGR of 38% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights. Market key trends: The rapid adoption of remote work and digitalization trend across industries during the pandemic has been a major driver accelerating growth of the labor productivity tracking market. Many organizations have now accepted work from home and hybrid work models. Labor productivity tracking solutions help employers...
Read more

Tamponades is fastest growing segment fueling the growth of the Global Vitreous Tamponades Market

-
Image
The global Vitreous Tamponades Market is estimated to be valued at US$ 83.89 Mn in 2023 and is expected to exhibit a CAGR of 2.5% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights. Market Overview : Vitreous tamponades are substances used to seal retinal breaks and provide internal tamponade during vitrectomy surgeries. They help stabilize the retina and promote posterior vitreous detachment. The different types of tamponades include gases, silicone oils and perfluoro-n-octane. Market key trends : One of the key trends in the market is the preference for non-silicone tamponades over traditional silicone oils. Silicone oils have been commonly used but are difficult to remove and can cause complications. Newer tamponades such as perfluorocarbon liquids and gases provide effective internal tamponade with better removal properties. They minimize complications and improve surgical outcomes leading to their increased demand. Segment ...
Read more