The global Bulk SMS Marketing Services Market Growth Accelerated by Increased Demand for Personalized Campaigns
Bulk SMS marketing services enable businesses to reach bulk target audiences through innovative features such as two-way communication, scheduling, and analytics. These services provide an affordable way for organizations to create and deploy personalized SMS campaigns for customer acquisition and retention. The global Bulk SMS Marketing Services Market is estimated to be valued at US$ 4.95 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market key trends: The growing demand for personalized SMS campaigns has been a key driver of growth in the bulk SMS marketing services market. APIs provided by bulk SMS platforms allow marketers to segment audiences based on demographics and behaviors and trigger automated two-way communication based on consumer responses and profiles. This level of personalization helps businesses improve customer experiences while also increasing en...