The global Facial Tissue Market Growth Accelerated by Rising Hygiene Awareness

Facial tissues are essential kitchen and household disposable products used for various cleaning and wiping purposes. They are soft, absorbent, and disposable papers or non-woven fabrics used for nose wiping and face cleaning. Facial tissues provide hygienic solutions for wiping noses and faces.

The global Facial Tissue Market is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving growth in the facial tissue market size is rising awareness about hygiene and cleanliness. As people are increasingly focusing on health and wellness, the usage of facial tissues as a disposable solution for daily cleaning needs is growing. Facial tissues are convenient to carry and use anywhere, making them a preferred choice over reusable napkins and cloths. With rising health consciousness, consumers are opting for facial tissues to maintain hygiene, especially in public spaces. Various health organizations have promoted the usage of disposable handkerchiefs and tissues to curb the spread of infectious diseases. This has augmented the demand for facial tissues globally. Manufacturers are launching innovative product ranges targeting hygiene-focused consumers, which is further accelerating growth of the market.

Segment Analysis

The global facial tissue market is dominated by the box/pocket segment. This is because box/pocket tissues are more portable, affordable and easy to carry around making them very popular among consumers. Facial tissues packaged in boxes/pockets account for over 60% share of the global market.

Key Takeaways

The global facial tissue market is expected to witness high growth. Driven by rising focus on hygiene and overall well-being amid the COVID-19 pandemic, demand for facial tissues has increased significantly. Growing health awareness is also a key factor boosting market revenues.

Regional analysis

Asia Pacific dominates the global facial tissue market and is expected to maintain its leading position during the forecast period. The high market share of the region can be attributed to the large population, rapid urbanization and economic development in countries like China and India. Growing incomes in these developing nations have boosted consumer spending on personal hygiene products like facial tissues.

Key players

Key players operating in the facial tissue market are Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, Unicharm. Kimberly-Clark is the global market leader known for its Kleenex brand of facial tissues. Procter & Gamble is another major player with strong brands like Puffs and Charmin in its portfolio. These companies have immense production capacities and global distribution networks.

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