Laundry Capsules Market Growth Accelerated by Automation and Digitalization

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Laundry capsules, also known as laundry pods or laundry tablets, combine detergent, fabric softener and other laundry chemicals into a single-dose package for convenient laundry washing. With the hectic lifestyle, laundry capsules provide an easy way to do laundry. Laundry capsules removes stains and dirt from clothes without rubbing or scrubbing. The global Laundry Capsules Market is estimated to be valued at US$ 5.52 Bn in 2024 and is expected to exhibit a CAGR of 3.0% over the forecast period 2024 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market key trends: Automation and digitalization are driving growth in the laundry capsules market. With advancement in technology, laundry appliances with smart features are being launched. Smart washing machines connect to mobile apps for remote start, end notifications, stain removal suggestions and cycle control. Data collected on washing habits help optimize product cycles. Laundry capsules manufacturers are partnering with appliance makers to introduce compatible smart products. Focus on innovation and sustainability is also expanding product offerings and attracting consumers.

Segment Analysis
The global laundry capsules market size is segmented by technology, end-user and application. Foaming technology segment dominates the market as it eases the manual exertion required and enhances detergent performance. The powder and gel technologies are experiencing steady growth. Foaming capsules deliver detergent and softener together to the wash load reducing time and effort.

Key Takeaways
The global laundry capsules market is expected to witness high growth over the forecast period of 2024 to 2030.

Regional analysis: North America accounts for the largest share and is expected to maintain dominance over the forecast period. Higher adoption of innovative products and large laundry needs of the population drive market growth in the region.

Key players: Key players operating in the laundry capsules market are Tata Chemicals Limited, Solvay SA, FMC Corporation, Soda Sanayii A.S., and OCI Company Ltd. These key players are focusing on new product launches and mergers & acquisitions to gain market share.

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